Introduction: here a cult, there a cult, everywhere a cult cult
Section 1: the cult and marketing landscape
Cult-y brands and branded cults
The college cult: a case study
Section 2: multilevel marketing: the canary in the cult and marketing coalmine
MLMs are pyramid schemes, aka cults
Aunt Susie got sucked in by the marketing...And the "hey hun"
How to become an ex-MLMer
Section 3: influencers as "cult lite"
Influencers mutate from content creators to cult brands
Getting hooked on an influencer...and what they're selling
From skincare to coaching to cryptocurrency
Section 4: from "cult lite" influencers to social media extremism
Algorithms & "anger" fuel influencer extremism
Religion meets online extremism
Climbing out of the online rabbit hole.
